Fundraising

Storytelling in Fundraising

Neurological science has proven that storytelling is a powerful tool for fundraisers to engage, inspire and persuade donors to care about what they are doing.

Those in the fundraising and philanthropy sector will understand the power of harnessing the science of story for connection and charitable giving. A highly engaging story arc "can evoke powerful empathic responses associated with specific neurochemicals, namely cortisol and oxytocin. Those brain responses, in turn, can translate readily into concrete action—in the case of Dr. Zak's study subjects, generous donations to charity and even monetary gifts to fellow participants... Dr. Zak's conclusions hold profound implications for the role of #storytelling in a vast range of professional and public milieus".

One of Folktale's superpowers is the ability to turn your individual story responses into context driven, compelling narratives for donors, funders and other stakeholders who want to understand impact