Storytelling in Fundraising

Neurological science has proven that storytelling is a powerful tool for fundraisers to engage, inspire and persuade donors to care about what they are doing.

Those in the fundraising and philanthropy sector will understand the power of harnessing the science of story for connection and charitable giving. A highly engaging story arc "can evoke powerful empathic responses associated with specific neurochemicals, namely cortisol and oxytocin. Those brain responses, in turn, can translate readily into concrete action—in the case of Dr. Zak's study subjects, generous donations to charity and even monetary gifts to fellow participants... Dr. Zak's conclusions hold profound implications for the role of #storytelling in a vast range of professional and public milieus".

One of Folktale's superpowers is the ability to turn your individual story responses into context driven, compelling narratives for donors, funders and other stakeholders who want to understand impact

We would like to acknowledge and pay respects to the Traditional Custodians and Elders of the lands where we live, learn and work and extend our respect to Traditional Custodians whose country we create on, to their Elders, both past, present and emerging. We also celebrate and embrace diversity and strive to take an inter-sectional approach that empowers those around us and is respectful of their lived experience. We endeavour to create an environment that is equitable and  inclusive for everyone we work with and for, where everyone's voice is heard.

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